Pro Blogger: Managing Relationships between Articles and Products

This article covers how Pro Blogger leverages Shopify’s default data points to create the dynamic relationships between your Articles and Products.

This makes it simple and intuitive for you manage these through Shopify’s native console and save on implementation time on your existing Shopify blogs.

For Articles these data points are:

  • Article Title
  • Article Tags
  • Article Author

For Products these data points are:

  • Product Title
  • Product Tags

How it works

  1. You create a new article (or have an existing) called for example “Tropical Fruit is Awesome”
  2. You assign Tags to your Article which are relevant to the content e.g. ‘Tropical’, ‘Fruit’
  3. For Article matching – Pro Blogger will;
    1. Check every other Articles title for keyword matches to ‘Tropical’ and ‘Fruit’.  So another article called ‘Fruit is good for you’ will be deemed relevant but an article ‘Tropical Fruit shirts are the new fashion’ will be deemed even more relevant due to having two matches.
    2. Check every other Articles tags for shared Tags to the Article’s ‘Tropical’ and ‘Fruit’.
    3. Check every other Articles Author for the same Author.
    4. Tally relevance based on the scoring you assign for each field in Pro Blogger and display the highest scoring articles within the slider
  4. For Product matching – Pro Blogger will;
    1. Check every Product title for keyword matches to ‘Tropical’ and ‘Fruit’.  So a Product called ‘Grape Fruit’ will be deemed relevant but a product called ‘Tropical Kiwi Fruit’ will be deemed even more relevant due to having two matches.
    2. Check each Products tags for shared Tags to the Article’s ‘Tropical’ and ‘Fruit’.
    3. Tally relevance based on the scoring you assign for each field in Pro Blogger and display the highest scoring products within the slider

As you can see its pretty straight forward to create de-facto relationships using the existing Product and Article data fields that will then be displayed within the relative responsive slider.  All without additional effort or consoles to manage!

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